Muscat: Embracing the spirit of Ramadan, Lulu Oman has launched its ‘Convoy of Goodness’ initiative, reinforcing its commitment to community welfare and charitable giving. As part of its Corporate Social Responsibility (CSR) efforts, Lulu has been distributing essential Ramadan grocery kits to underprivileged families, ensuring they can observe the Holy Month with dignity and ease.
Reaching Remote Communities Across Oman
This impactful initiative is being carried out in collaboration with the Etruk Bassma volunteer team, enabling Lulu to reach some of the most remote regions in the country. The Convoy of Goodness has traversed key governorates, including Khasab, Sohar, Qurayyat, Al Mudaybi, and Salalah, delivering food supplies to over 1,000 families. Each kit is thoughtfully prepared, containing essential groceries that cater to the dietary needs of families fasting during Ramadan.
A Commitment to Compassion and Unity
Commenting on the initiative, Mr. Shabeer K.A., Director – Oman, emphasized the importance of community support during Ramadan. “This Holy Month is a time for generosity and reflection. Through the ‘Convoy of Goodness,’ we strive to reach those in need and uphold the true spirit of Ramadan by ensuring that no one is left behind. Our collaboration with Etruk Bassma has helped us extend our reach and impact.”
Strengthening Community Bonds Through Giving
Lulu Oman remains committed to fostering positive change within local communities. The Convoy of Goodness reflects the brand’s dedication to charity, unity, and social responsibility. Lulu also acknowledges the invaluable support of volunteers, partners, and everyone involved in making this initiative a success.
As the campaign continues its journey across Oman, Lulu expresses gratitude to all contributors who have helped bring joy and sustenance to families in need. The initiative reaffirms Lulu’s mission of spreading kindness and making a meaningful impact in society.
Key Highlights of the Initiative:
- Over 1,000 families benefited from essential Ramadan grocery kits.
- Remote locations across Khasab, Sohar, Qurayyat, Al Mudaybi, and Salalah were covered.
- Collaboration with Etruk Bassma volunteer team to maximize outreach.
- Lulu Oman continues to emphasize community support and social responsibility.
For more details on Lulu’s CSR initiatives, visit Lulu Oman’s official website or follow their social media channels for updates on ongoing community projects.
