Berlin – The Sultanate of Oman successfully wrapped up its participation in ITB Berlin 2025, the world’s leading travel and tourism trade fair, by securing multiple agreements and launching strategic partnership programs. The Ministry of Heritage and Tourism collaborated with international tourism organizations to introduce exclusive travel packages and initiatives aimed at enhancing Oman’s tourism industry.
Oman’s Pavilion: A Hub of Tourism & Investment Opportunities
Oman’s pavilion at ITB Berlin 2025 attracted a significant number of visitors, showcasing the nation’s rich cultural heritage, diverse tourism experiences, and promising investment opportunities. The exhibit highlighted Oman’s:
- Vast tourism diversity spanning nature, adventure, and cultural experiences.
- Attractive investment prospects in resorts, hotels, and integrated tourism projects.
- Exclusive tourism services and unique travel experiences provided by leading Omani companies.
Strengthening Global Tourism Collaboration
As part of the event, Omani tourism stakeholders engaged in bilateral meetings with leading international travel companies. These discussions focused on executing joint programs aimed at:
- Expanding Oman’s presence in key international tourism markets.
- Strengthening the nation’s tourism infrastructure and business potential.
- Positioning Oman as a top luxury travel destination in the Middle East.
Oman’s Tourism Vision: A Global Presence
Saada bint Abdullah Al Harthi, Director of Markets Development at the Ministry of Heritage and Tourism, emphasized the importance of global tourism partnerships. She stated that collaborations with international tourism companies align with Oman’s national tourism strategy and economic vision.
She also highlighted that Oman’s participation in ITB Berlin 2025 serves as a crucial platform to:
- Promote the country in world tourism markets.
- Foster long-term relationships with global tourism stakeholders.
- Position Oman as a leading travel destination in the Middle East.
By strengthening international partnerships, Oman continues to enhance its tourism offerings, boost economic growth, and attract a diverse range of visitors worldwide.
